IGN All: Activision: Price Drops Could Come Sooner for Next-Gen Consoles

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Activision: Price Drops Could Come Sooner for Next-Gen Consoles Nov 7th 2013, 02:19, by Lucy O'Brien Some good news for those not picking up a next-gen console at launch: in Activision's post-earnings financial call earlier today, Activision Blizzard CEO Bobby Kotick suggested that price drops for the PlayStation 4 and Xbox One could come a lot faster than they did for current-gen consoles. The reasoning, Kotick explained, comes down to greater manufacturing efficiency this time around. "They've made more investments in the back office than ever before," Kotick said. "Lots of efficiencies in manufacturing that could drive hardware prices down sooner in the cycle." While there was little elaboration beyond that, Kotick is confident as we head into next-gen. "There's no indication from our perspective that you're going to see anything other than a very successful 7-8 years." Continue reading…

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