Take-Two announced this morning that Grand Theft Auto V generated more than $1 billion in retail sales during its first three days on sale. "We believe this marks the fastest that any entertainment property, including video games and feature films, has reached this significant milestone," Take Two noted in its announcement.
"Grand Theft Auto is a cultural phenomenon and Rockstar Games continues to redefine what can be achieved in interactive entertainment," said Take-Two CEO Strauss Zelnick. "We are incredibly proud of the extraordinary critical and commercial response to Grand Theft Auto V."
Earlier this week, Rockstar announced that GTA 5 made $800 million in one day. Analysts previously estimated that the game would earn $1 billion in its first month, but it appears they underestimated just how excited people are to visit Los Santos.
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