IGN All: Need for Speed Placed Under EA Sports Umbrella

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Need for Speed Placed Under EA Sports Umbrella Nov 6th 2013, 06:19, by Luke Reilly Need for Speed and EA's other driving titles will be merged beneath the EA Sports structure going forward as part of a wider plan for less compartmentalisation and more unification of the company's products. New EA Sports boss Patrick Soderlund explained the change to Polygon, saying EA's driving games would now continue under group GM Matt Bilbey. "Matt will run FIFA, he runs UFC, but he also runs NHL (or has people that report up to him)," said Soderlund said. "We're also putting Need for Speed and our driving business under Matt. We think that could benefit from fresh eyes, could benefit from some different thinking, and we think that Matt is the right guy to do that." Continue reading…

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