IGN All: BlackBerry Names Alicia Keys as Creative Director

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BlackBerry Names Alicia Keys as Creative Director Jan 30th 2013, 17:48 At today's BlackBerry 10 launch in New York, CEO Thorsten Heins announced that Alicia Keys would be joining the company's ranks as their new Global Creative Director. The recently rebranded BlackBerry – fare thee well, RIM – has been desperate to shore up interest in its products and services to slow the downward spiral of its own stock, and it's hoping that a famous face might inspire an uptick in sales. Celebrity executives are evidently all the rage, with Intel and Polaroid teaming up with will.i.am and Lady Gaga respectively and now Keys is the latest addition to the exclusive club of pop stars with impressive corporate titles. Continue reading… Media files: Screen-Shot-2013-01-30-at-11.43.47-AM.png (image/png)

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