When Disney Infinity was first announced a few weeks ago, I couldn't decide whether it was a childhood dream come true or a terrifyingly efficient money-spinner. To be totally honest, it's both – it's going to make a ridiculous amount of money, but Disney Infinity is not a cynical or exploitative exercise. It's creative, playful, and preserves the soul of the cherished characters and places that it brings to life.
When you look at how kids play with their toys, they're born genre alchemists. Spider-Man can fight against Creepers from Minecraft; Hulk and Barbie can drive around in the Batmobile together; Iron Man and Buzz Lightyear can form a crime-fighting superteam in space. Disney Infinity taps right into this impulse, harnessing the imagination in a way that licensed kids' games seldom bother to do.
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