"These are just words," said Mark Cerny, gesturing towards a bunch of words on the screen. (He's an engineer, and so literal facts are important.)
But he wasn't wrong. Words whizzed at us like futuristic bullets in a badly bollocksed space-age skymall, shiny, speedy, somehow all pretty much all the same as one another.
When the first man on stage manages to cram these crimes-against-language into three sentences - portfolio, content, franchises, ecosystem, social interactions, connectivity, consumer-centric - you know that words are going to be flying pell-mell and it's time to hit the cover-button.
Agreeable men in sports jackets, 35-45, appeared on stage, one after another, and talked words, repeated them as if they had signed up to a cult dedicated to selling a box that would fill your life with all the dreams you had ever dreamed. Imaginations would be unleashed. Nothing would ever come between you and your game ever again. Unless you have a large dog, or small children, or a cohabitant who vacuums regularly, say.
Continue reading…
No comments:
Post a Comment