HULK MASH... potatoes.
Hasbro, Marvel and PPW Toys have teamed up to launch a new line of Mr. Potato Head figures decked out as Marvel superheroes.
Although several Marvel characters have been given the Mr. Potato Head treatment already (Iron Man and Spider-Man, for example), the PPW versions will primarily target collectors.
According to the press release, the spuds are "fully-functioning collectible toys with a variety of fun components to mix and match, or collectors can proudly display them thanks to their compact size and design intricacy."
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