Monday, March 11, 2013

IGN All: Marvel Pushes Digital Campaign at SXSW

IGN All
The latest IGN news, reviews and videos about video games, movies, TV, tech and comics
Marvel Pushes Digital Campaign at SXSW
Mar 12th 2013, 00:17

The annual South by Southwest festival in Austin tends to attract a variety of multimedia companies as they announce new products and initiatives. Recently, Marvel has entered and begun relying on SXSW as a new outlet for delivering major announcements about their digital comics initiatives. Last year's show saw saw the reveal of Marvel's Infinite Comics format. That format, along with other digital initiatives, were the focus at Marvel's SXSW panel this year. We had the chance to talk with Marvel's Editor-in-Chief Axel Alonso, Senior Vice President and General Manager of Digital Media Peter Phillips, and Director of Communications Arune Singh about these announcements and what they mean for the future of Marvel's digital lineup.

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