With less than one week left before the release of Disney Infinity, Disney has announced plans to two mobile apps that extend the franchises and gameplay of the core game. Speaking to IGN and other industry reporters yesterday, Disney representatives outlined the general plans for Infinity's mobile strategy focusing on two apps, Disney Infinity: Toy Box, due out "soon after launch," and Disney Infinity: Action!, due out this Thursday.
Speaking to the Disney representatives, this new mobile strategy allows the company to respond more quickly to changes in market taste. As mobile gaming comes to stand alongside console gaming the market, Infinity will have an established presence in both worlds and can grow toward whichever platform shows the most potential. More than that, the tablet app allows Disney to introduce brands without the significant investment of time and resources required to manufacture toys. Rather than waiting the six to twelve months required to get new playset toys for the console version to market, the Disney mobile app can introduce new content much more quickly and much more cheaply.
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