Unlike with consoles, there is no one company that sets rules and says yes or no to everything that happens on the PC platform. It's an open environment with plenty of options for nearly every kind of service, and so bad ideas die off and good ones bubble up naturally. With Steam, Valve is in a prominent position, as is Blizzard with Diablo III, StarCraft II and World of Warcraft keeping people connected to Battle.net, Riot with millions of users playing League of Legends each day, as well as Mojang as it continues to sell millions of copies of Minecraft. Even with all these huge games and colossal user bases, there's no unified central service or authority, and although that means you run into problems with piracy and hacking and cheating, the PC platform's freedom is also a good thing. It promotes competition and also leaves enough room for new ideas to shoot up through the cracks and push aside established brands and service that fail to evolve and adapt quickly enough. Want proof? Read on.
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