HBO's Game of Thrones is awesome. It is known. Season 3 kicks off on March, 31st 2013. It is also known. Game of Thrones is now partnering with Brewery Ommegang to release a series of themed beers. It is...um, you got us.
Yes, HBO Global Licensing is expanding the GoT brand by developing beers based on the critically-acclaimed drama. Unlike previous efforts by brewers, which were typically executed as 'brewed under license' arrangements or straightforward product placement pushes, the collaboration between Ommegang and HBO is focused on developing truly unique beers that directly tie into themes, characters and nuances of the series of the medieval-like fantasy realm of Westeros and surrounding kingdoms.
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