Earlier today, controversy erupted over Instagram's proposed Terms of Service revisions, which, at first glance, seemed to reserve the company's ownership of and right to sell its users' personal photos. Slated to take effect in January, the changes were quickly denounced by many users and the media. In response, Instagram's founder, Kevin Systrom, has published a blog post in hopes of setting the record straight, promising clearer language in the agreement and to reiterate that owners retain ownership of their photos.
With its the original draft, Instagram required users to agree to grant the company with a "royalty-free, transferable, sub-licensable, worldwide license" to their photos for use in advertisements without compensation or notification. While Systrom claims that company is exploring means of generating advertising revenue in the form of promoted accounts and content, not unlike those found on Twitter and Facebook, it has no plans to repurpose users' photos for advertisements. He goes on to claim that the language was erroneous and misleading and will be removed in an upcoming revision to the document.
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