Wednesday, February 20, 2013

IGN All: WWE Rebranded as WWE 2K14 Under 2K Sports Label

IGN All
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WWE Rebranded as WWE 2K14 Under 2K Sports Label
Feb 20th 2013, 17:24

2K has officially inked a five-year deal to publish WWE games. Under the 2K Sports label, the next WWE title will be re-branded as WWE 2K14 and Visual Concepts will be brought in to assist longtime WWE developer Yukes with the game. WWE 2K14 is still scheduled to arrive this fall.

"We looked at a lot of different leaders in the industry and talked to all of the big guys, and for us, we had been with THQ for so many years, it was nice to finally go out and date a few other companies and see what kind of thought process they had about the video game industry going forward," WWE executive VP of consumer products Casey Collins told ESPN. "As we look at the next-gen systems coming out, whether that's this holiday or next holiday, we want to make sure we align our property with who we thought would be a leader going forward on these next-gen systems."

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