Thursday, February 7, 2013

IGN All: Wii U’s Struggle to Remain Relevant

IGN All
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Wii U's Struggle to Remain Relevant
Feb 7th 2013, 16:40

So Rayman Legends is no longer exclusive to Wii U. One of the games that best showcased Wii U's many unique attributes, and outdid Nintendo's own New Super Mario Bros. U, will now come to other home consoles.

What's most concerning about this situation is that it isn't surprising. Nintendo has had trouble communicating the appeal of its home console. The publisher knows this. It admits the intricacies of asymmetric play, the allure of portable play at home, or the appeal of having a built-in social network, don't make themselves immediately apparent to those considering a purchase. Sales, though admittedly in a similar spot as Wii in early 2007, have still been disappointing. And an almost empty Q1 2013 has left Wii U as an afterthought in the minds of many consumers. Nintendo has lowered its sales estimates for its fiscal year that ends in March, predicting that it will sell 4 million Wii U systems, a full 1 million units less than anticipated. And, importantly, that means that Nintendo believes it will only sell 940,000 consoles globally in the next three months. As of the end of 2012, Wii U had been averaging sales of 612,000 units globally per week.

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