Friday, February 8, 2013

IGN All: Why Microsoft's Acquisition of SEGA Fell Through

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Why Microsoft's Acquisition of SEGA Fell Through
Feb 8th 2013, 10:36

Microsoft's long-rumoured plan to acquire SEGA never came to pass because Bill Gates was sceptical the company had "enough muscle" to stop Sony, according to the company's former VP of Windows Sales.

Joachim Kempin, who worked at Microsoft between 1983 and 2003, made the claim in an interview with IGN due to go live later today. He explained that the acquisition of SEGA was originally floated as an easy way for Microsoft to enter the console space and stop Sony, especially given the huge financial losses associated with in-house hardware manufacturing.

"There were three companies at that point in time, I think this was

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