Wednesday, February 6, 2013

IGN All: Why Microsoft Got Into The Console Business

IGN All
The latest IGN news, reviews and videos about video games, movies, TV, tech and comics
Why Microsoft Got Into The Console Business
Feb 6th 2013, 14:07

Microsoft only entered the console market because Sony refused to work with them, according to a former Microsoft exec.

Joachim Kempin, who was VP of Windows Sales at Microsoft for 20 years starting in 1983, made the claim in an interview with IGN that will be published in full on Friday.

When asked why Microsoft decided to enter the console space, he asserted that, "The main reason was to stop Sony. You see, Sony and Microsoft…they never had a very friendly relationship, okay? And this wasn't because Microsoft didn't want that.

"Sony was always very arm's length with Microsoft. Yeah, they bought Windows for their PCs but when you really take a hard look at that, they were never Microsoft's friend. And Microsoft in a way wanted them to be a friend because they knew they had a lot of things we could have co-operated on because they are, in a way, an entertainment company, you know? I mean, at least a portion of Sony is and they had some really good things going there, but as soon as they came out with a video console, Microsoft just looked at that and said 'well, we have to beat them, so let's do our own.'"

Continue reading…

You are receiving this email because you subscribed to this feed at blogtrottr.com.

If you no longer wish to receive these emails, you can unsubscribe from this feed, or manage all your subscriptions

No comments:

Post a Comment